028-67205093

洞悉互联网前沿资讯,探寻网站优化规律
技术创新、营销创意是我们的神兵利器

SEO诊断是什么?怎么做?

2017-12-41448次标签:

SEO

优化

为什么要做SEO诊断呢?只有通过系统分析,才能发现网站各种各样的不足,网站有什么样的问题都可以在一份诊断书中得到体现。而对于搜索引擎蜘蛛来讲,网站的问题每解决一条,评分就会提升1分,而这1分往往是排名的关键如果提升10分、20分呢?差距就显而易见了。

SEO诊断就是SEO在对网站进行优化之前,先对网站的整体情况进行诊断。就像医生给病人看病,先要进行“望、闻、问、切”才能知道病人的情况。同样,seo也要先对网站进行诊断,写出网站诊断书,然后根据诊断书进行网站的内部优化和推广。

SEO诊断是网站优化推广的基础。一般来说,SEO诊断包括如下内容。

1、基本诊断

主要包括如下内容:

服务器诊断。

网站pr值、网站排名、收录情况、pv值、流量来源等分析。

页面美观级用户体验诊断。

域名诊断。

2、网站结构及导航诊断

主要包括如下内容:

是否有头部导航、产品导航、底部导航、面包屑导航。

主导航是否都是文字形式的。

页面是否最少包含一个“返回首页”和返回上一级页面链接。

研究网站页面是动态网页还是静态或伪静态网页。

是否有网站地图。

3、网站内容诊断

主要包括如下内容:

检查网站内容是否合理,判断网站内容中的言论是否符合本国法律。

内容的更新平率及质量。

网站是否有和<meta>标签,是否有关键词堆砌,<meta>标签的内容是否与网页相关性高。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">网站关键词分布是否合理,关键词的密度如何,关键词有没有堆砌行为。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">图片是否加有<alt>或<title>标签,<alt>或<title>标签的设置是否合理</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">是否有大量的flash效果。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; font-weight: 700;">4、网站代码诊断</strong></p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">主要包括如下内容:</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">是否使用了robots.txt文件。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">是否采用了div+css布局。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">检查网站是否使用了标签。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">检查网站<h1>、<strong>标签的使用是否合理。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; font-weight: 700;">5、友情链接及站内和站外链接诊断</strong></p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">主要包括如下内容:</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">判断对方网站类型是否与要优化的网站相同,相似或者互补。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">判断与对方网站交换友链是否对本站有利。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">友情链接的个数不要太多。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">正文是否已创建对应的相关文章列表。</p><p style="box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">是否有站内互链、做好站内锚文本关键词的互链。</p> </div> <h5> 文章均为成都新线加科技专业<a href="https://www.scwbo.com" target="_blank">网站建设</a>公司,专注于<a href="https://www.scwbo.com" target="_blank">成都网站建设</a>服务原创,转载请注明来自https://www.scwbo.com/news/newsdetail102_168.html</h5> <p class="pnxt">上一篇:<a href="https://www.scwbo.com/news/newsdetail102_448.html">网站建设后申请域名和服务器很重要吗?</a>下一篇:<a href="https://www.scwbo.com/news/newsdetail102_3.html">网站建设运营SEO优化的几个技巧</a></p> <div class="reanl"><h6><a href="newslist_102_1.html"><img src="/images/case-show-bottom-icon.png" width="20" height="10" />返回列表</a></h6></div> </div> <div class="n_right"> <div class="top_box1"><i> </i>客户关切</div> <ul class="tjnews"> <li><a href="newsdetail101_206.html" title="在成都网站建设怎样选择一家专业的网络公司">在成都网站建设怎样选择一家专业的..</a></li> <li><a href="newsdetail101_227.html" title="成都网站建设和网站设计有什么区别">成都网站建设和网站设计有什么区别</a></li> <li><a href="newsdetail101_233.html" title="成都移动端WAP网站建设需要注意哪些问题?">成都移动端WAP网站建设需要注意哪些..</a></li> <li><a href="newsdetail101_234.html" title="成都网站建设哪些方面对用户体验优化有影响">成都网站建设哪些方面对用户体验优..</a></li> <li><a href="newsdetail101_260.html" title="浅谈成都网站建设公司中哪家比较好?">浅谈成都网站建设公司中哪家比较好..</a></li> <li><a href="newsdetail101_287.html" title="成都网站建设哪家强大?没有最强,只有更专业的公司">成都网站建设哪家强大?没有最强,只..</a></li> <li><a href="newsdetail101_288.html" title="成都网站建设首选新线加科技 三个不让你拒绝的理由">成都网站建设首选新线加科技 三个..</a></li> <li><a href="newsdetail101_291.html" title="成都做网站之前应该了解哪些网站建设知识">成都做网站之前应该了解哪些网站建..</a></li> <li><a href="newsdetail101_404.html" title="网站logo的设计要注意什么">网站logo的设计要注意什么</a></li> </ul> </div> </div> <div class="txtbox" id="kjtip"> <div class="container tit-wrap"> <h3>想建立属于自己的企业门户,获取更多的客户?</h3> <i id="shockArrow" class="shock-arrow mb50"></i> <br><br> <p><a href="http://p.qiao.baidu.com/cps/chat?siteId=11302470&userId=2151145" target="_blank" class="button bg-green">立即获取定制方案</a></p> </div> </div> <div class="footLineGray"></div> <div class="lineWhite"></div> <div class="webFoot"> <div class="rowfooter"> <div class="t clearfix"> <ul class="fnav"> <li><a href="" target="_self">品牌网站建设</a></li> <li><a href="" target="_self">微信公众号开发</a></li> <li><a href="">小程序制作</a> <a href="" target="_self">微信支付</a> <a href="" target="_self">微官网</a> </li> <li><a href="" target="_self">APP应用程序</a> <a href="" target="_self">业务系统研发</a> </li> <li><a href="" target="_self">关于我们</a> <a href="" target="_self">关于我们</a> <a href="" target="_self">关于我们</a> <a href="" target="_self">关于我们</a> <a href="" target="_self">合作伙伴</a> </li> </ul> <div class="fma"> <img src="http://www.scwbo.com/images/wechat_code.jpg" alt=""><p>关注微信</p> </div> <div class="fma"> <img src="http://www.scwbo.com/images/wechat_code.jpg" alt=""><p>关注微信</p> </div> </div> <div class="b clearfix"> <div class="flogo"> <a href="http://www.scwbo.com"> <img src="http://www.scwbo.com/images/logo.png" alt=""></a> </div> <div class="r"> <div class="fcta"> Add | 成都市成华区武成大街2号莱茵春天5楼1号 <p>成都新线加科技有限公司 © Copyright 2016-2018 All Right Reserved <span>蜀ICP备17026843号-1</span></p> <p> <script src="https://s22.cnzz.com/z_stat.php?id=1264417031&web_id=1264417031" language="JavaScript"></script></p> </div> </div> </div> </div> </div> <div class="dock" > <ul class="icons"> <li class="tel"> <i></i><p>建站咨询热线<br />028-67205093</p> <a href="tel:18011399845"></a> </li> <li class="im"> <i></i><p><a href="http://wpa.qq.com/msgrd?v=3&uin=712720636&site=qq&menu=yes" title="成都网站建设咨询" target="_blank">点我,建站咨询</a></p> <a href="http://p.qiao.baidu.com/cps/chat?siteId=11302470&userId=2151145"></a> </li> <li class="up"><i></i><a></a></li> </ul> </div> <div id="box"> <h2><a href="javascript:;"></a></h2> <span> <a href="http://p.qiao.baidu.com/cps/chat?siteId=11302470&userId=2151145" target="_blank"></a> <a href="javascript:;" class="t1"></a> </span> </div> <script> var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?573256fce30bf381fc49bb05564a6ce4"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script> <script src="//www.scwbo.com/js/inner.js"></script> <script src="//www.scwbo.com/js/swiper-3.2.5.min.js"></script> <script src="//www.scwbo.com/js/scrollReveal.js"></script> <script type="text/javascript"> // 人才招聘 $('#hrBox .infoTitle').click(function () { $('#hrBox .infoTitle').removeClass('active').next('.hrInfos').stop(true, false).slideUp(); if ($(this).next('.hrInfos').css('display') == 'none') { $(this).addClass('active').next('.hrInfos').stop(true, false).slideDown(); } return false; }); </script> </body> </html>